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How Interior Designers Can Work Less, Earn More, and Reclaim Their Time

COULD YOU SHARE A SUCCESS STORY OR A CASE STUDY THAT HIGHLIGHTS HOW YOUR SERVICES HAVE POSITVELY IMPACTED AN INTERIOR DESIGN PROJECT OR BUSINESS?

Katie: The saying ‘You don’t know what you don’t know’ couldn’t be more true for so many of the clients and students we work with. Because of my 1:1 experience with design firms across the U.S. and Canada, I’m able to share what actually works and what doesn’t.

We once worked with a California-based design firm that was completely slammed. Tons of projects, totally buried in work. But despite the full pipeline, they weren’t paying themselves and were heading straight toward burnout. The numbers didn’t add up.

Once we dug into their pricing, process, and the results they were delivering to clients, it became clear: they were significantly undercharging—and treating every project differently. Different fees, different process, different service levels.

We 5x’d their pricing, reviewed every active project, and had every existing client sign a standardized contract, which hadn’t been part of their process. Then we mapped out the stage of every project so the team could be better utilized to support new leads and existing clients. From there, we defined a standard process for every service they offered.

WHAT ARE SOME COMMON CHALLENGES YOU SEE INTERIOR DESIGNERS FACING TODAY, AND HOW DO YOUR SERVICES HELP ADDRESS THESE CHALLENGES? 

KATIE: Interior designers often struggle with unclear pricing and service offerings, a lack of boundaries and confidence, burnout, and inconsistent or missing processes. Many find themselves undercharging, overdelivering, and working without strong systems or contracts – ultimately allowing clients to run the show. 

At Dakota Design Company, we help designers leverage data to gain clarity and confidence, develop a menu of services they love, and price for both profit and efficiency. We help them implement step-by-step processes for every phase of the client journey, allowing them to reclaim time for creative, revenue-generating work.  

HOW DO YOU COLLABORATE WITH INTERIOR DESIGNERS TO ENSURE THIER VISION AND BRAND IDENTITY ARE ACCURATELY REFLECTED IN YOUR WORK? 

KATIE: Through coaching, consulting, and proven frameworks; we tailor our support to each designer’s business stage and goals. Our offerings include: 

  • Foundations – our online program for brand-new designers with no industry experience
  • Designed to Scale® Method – our signature 16-week proven framework with group coaching and consulting
  • The Workroom – live and on-demand trainings
  • The Design Library – a collection of premium templates for everything from contracts to emails.

We also offer our blog, where we share expert insights and practical strategies based on my experience working privately with over 100 design firms. Every resource is designed to help designers run a more profitable, well-oiled business while elevating their client experiences.

WHAT FIRST STEP SHOULD A DESIGNERS TAKE TO INQUIRE ABOUT WORKING WITH YOU? 

KATIE: Start by visiting dakotadesigncompany.com and taking our quiz to discover your best next step. Whether you’re just getting started or ready to scale, the quiz will point you toward the right resource for where you are in business.

About Katie

Katie began her career in the events industry, where she built a reputation as a thoughtful and detail-driven wedding planner before shifting her focus to operations consulting. Drawing on her background in high-end service, she founded a consulting firm that now serves interior designers and other luxury service providers across the country.

She leads an all-female team that specializes in operations consulting, systems implementation, and education—helping design businesses of all sizes become more efficient, profitable, and intentional. While interior designers make up the majority of their client base, Katie’s methodologies apply to any service-based business looking to elevate the client experience while streamlining the backend.

Katie is not a designer, not a business coach, but a consultant with a deep understanding of how systems shape success. Her work has helped transform countless creative businesses by building operational foundations that allow founders to scale with clarity and confidence.

Work With Katie

Hi, I’m Cassie

The Interior Designers' go-to resource for all things marketing—helping you attract dream clients, build your brand, and make social media work for you, without the overwhelm.

Sell the problem you solve, not the product you have

  • The biggest misconception in social media is that more followers automatically mean more business. A large audience means very little if the people seeing your content will never hire you. Instead of creating content for everyone, create content for the clients you actually want to work with. Answer their questions before they ask them. Show them how you think. Share the expertise behind your work. Give them a glimpse into what it’s actually like to work with you. Because your content shouldn’t just make someone want to follow you, it should make the right client want to hire you. That’s the difference between growing an audience and growing a business. #dreamclients #clientattraction #brandstrategy #contentmarketing #socialmediastrategy
  • If you’re an interior designer who knows Instagram could be doing more for your business, but you’re not quite sure how to make that happen, my course is for you. You don’t need to post more just for the sake of posting. You need to understand what to post, why you’re posting it, and how to create content that actually supports your business. Inside Master Instagram as an Interior Designer, I teach you how to: - Plan your content with confidence - Create content that speaks to your ideal clients - Turn your existing projects into strategic posts - Create Reels without overcomplicating them - Understand what’s actually working (and what isn’t) - Use Instagram as a marketing tool—not just a portfolio No more guessing every time you open Instagram. Just a clear strategy built specifically for the interior design industry. Ready to feel more confident in your content? Learn more + enroll at the link in bio. #socialmediaeducation #instagramstrategy #contentstrategy #businesseducation #creativebusiness
  • We love working with clients who already have a gorgeous portfolio but just don’t have a social media strategy in place to get it in front of the right people. That was the case with this client. The beautiful work was already there. Our job was to figure out how to tell the story behind it, create a more intentional content strategy, and consistently show up in a way that felt true to her brand. Sometimes, you don’t need to create something entirely new—you just need to do a better job of sharing what’s already there. 🤍 #clientsuccess #marketingresults #socialmediastrategy #interiordesignertips #instagramstrategy
  • One of the biggest misconceptions about working with a marketing agency is that it creates more work for you. In reality, our goal is the complete opposite. We take the time to truly learn your business, your design philosophy, your ideal clients, and what makes your firm different. From there, we develop a custom strategy, create your content, and handle the day-to-day details that keep your marketing consistent. You stay involved where it matters—reviewing and approving your content—but you don’t have to spend your evenings wondering what to post or scrambling to keep up with Instagram. Because your time is better spent doing what you do best: designing beautiful spaces and serving your clients. #interiordesignmarketing #socialmediamarketing #contentstrategy #instagrammarketing #marketingfordesigners

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  • The biggest misconception in social media is that more followers automatically mean more business. A large audience means very little if the people seeing your content will never hire you. Instead of creating content for everyone, create content for the clients you actually want to work with. Answer their questions before they ask them. Show them how you think. Share the expertise behind your work. Give them a glimpse into what it’s actually like to work with you. Because your content shouldn’t just make someone want to follow you, it should make the right client want to hire you. That’s the difference between growing an audience and growing a business. #dreamclients #clientattraction #brandstrategy #contentmarketing #socialmediastrategy
  • If you’re an interior designer who knows Instagram could be doing more for your business, but you’re not quite sure how to make that happen, my course is for you. You don’t need to post more just for the sake of posting. You need to understand what to post, why you’re posting it, and how to create content that actually supports your business. Inside Master Instagram as an Interior Designer, I teach you how to: - Plan your content with confidence - Create content that speaks to your ideal clients - Turn your existing projects into strategic posts - Create Reels without overcomplicating them - Understand what’s actually working (and what isn’t) - Use Instagram as a marketing tool—not just a portfolio No more guessing every time you open Instagram. Just a clear strategy built specifically for the interior design industry. Ready to feel more confident in your content? Learn more + enroll at the link in bio. #socialmediaeducation #instagramstrategy #contentstrategy #businesseducation #creativebusiness
  • We love working with clients who already have a gorgeous portfolio but just don’t have a social media strategy in place to get it in front of the right people. That was the case with this client. The beautiful work was already there. Our job was to figure out how to tell the story behind it, create a more intentional content strategy, and consistently show up in a way that felt true to her brand. Sometimes, you don’t need to create something entirely new—you just need to do a better job of sharing what’s already there. 🤍 #clientsuccess #marketingresults #socialmediastrategy #interiordesignertips #instagramstrategy
  • One of the biggest misconceptions about working with a marketing agency is that it creates more work for you. In reality, our goal is the complete opposite. We take the time to truly learn your business, your design philosophy, your ideal clients, and what makes your firm different. From there, we develop a custom strategy, create your content, and handle the day-to-day details that keep your marketing consistent. You stay involved where it matters—reviewing and approving your content—but you don’t have to spend your evenings wondering what to post or scrambling to keep up with Instagram. Because your time is better spent doing what you do best: designing beautiful spaces and serving your clients. #interiordesignmarketing #socialmediamarketing #contentstrategy #instagrammarketing #marketingfordesigners
  • One of the biggest mistakes I see interior designers make is choosing a marketing agency based on price alone. While cost is always a factor, the more important question is: Does the agency truly understand your industry? Before specializing exclusively in interior designers, I worked with businesses across countless industries. And I can confidently say, marketing for interior design is unlike any other. I've had many designers tell me they worked with a marketing agency that just "didn't get it." They didn't understand the language of interior design. They misused industry terminology and wrote captions that didn't sound like a designer wrote them. They didn't understand that a single project can take months—or even years—from concept to completion, so they expected a constant stream of new content instead of knowing how to strategically maximize existing work. They didn't understand the reality of a designer's day. Between client meetings, sourcing, site visits, installations, and managing projects, there's rarely time to create content every day. Most importantly, they didn't understand how homeowners actually choose an interior designer—or how to create content that builds trust long before someone is ready to inquire. A general marketing agency may know how to create content. A specialized agency understands which content resonates with your ideal clients, why it matters, and how it supports your business goals. #socialmediastrategy #marketingstrategy #interiordesigner #businessgrowth #contentmarketing
  • Most interior designers are already sharing beautiful projects. But beautiful projects alone aren't what turn followers into clients. The strongest accounts do more than showcase finished spaces; they build trust before someone ever reaches out. Think of your content as a complete client experience: - Portfolio projects inspire confidence in your design style. - Your process removes uncertainty and helps potential clients understand what working with you actually looks like. - Educational content positions you as the expert while answering the questions your audience is already asking. - Behind-the-scenes moments create connection and show the thoughtfulness behind every project. - Client results provide the social proof that helps someone feel confident taking the next step. When these types of content work together, your Instagram becomes more than a portfolio; it becomes one of your most effective marketing tools. #contentideas #instagramtips #contentstrategy #marketingtips #smallbusinessmarketing
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